All of the Following Are Broad Uses of Test-Markets EXCEPT

question 71

Multiple Choice

All of the following are broad uses of test-markets EXCEPT:

• A)forecasting the success of a newly developed product
• B)testing hypotheses about different options for marketing mix elements
• C)identifying weaknesses in product designs or marketing strategies
• D)determining the suppliers of raw materials used in the production of the product

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Definitions:

Communications Executive

A senior-level professional responsible for overseeing an organization's internal and external communication strategies.

International Business Correspondence

The exchange of written communication between parties from different countries for the purpose of business.

Conscious Buyers

Consumers who make purchasing decisions based on the social, environmental, and ethical implications of products.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates.