If Salespeople in a Test-Market City Arrange for More Shelf-Facings

question 70

Multiple Choice

If salespeople in a test-market city arrange for more shelf-facings than would normally be available to the product under normal store conditions,the test-market has the problem of:

• A)media isolation
• B)unrealistic store conditions
• C)overuse
• D)self-contained trading area

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Definitions:

Fovea

A small depression in the retina of the eye where visual acuity is highest, due to a high concentration of cones.

Phonemic Distinctions

The ability to recognize and differentiate between distinct phonemes, which are the smallest units of sound that can change the meaning of a word.

Native Language

The first language a person learns to speak, which is usually the language spoken in the family or community in which they were raised.

3 To 4 Months

A period indicative of a specific age range, often used in developmental studies to denote a significant phase in infant growth or behavior.