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When Procter & Gamble conducts a test market for a new shampoo in Kansas City and St.Louis,this is an example of a(n)____________________ experiment.
Invention/Innovation
Occurs when existing cultural items are manipulated or modified to produce something new and socially valuable.
Discovery
The act of finding something unknown or unrecognized by others, often leading to new knowledge or understanding.
Cultural Relativism
The principle that an individual human's beliefs and activities should be understood by others in terms of that individual's own culture, rather than judging them by the standards of another culture.
Cultural Adaptation
The process by which individuals or groups adjust and acclimate to cultural differences, including values, norms, and behaviors, in new or changing environments.
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