When Procter & Gamble Conducts a Test Market for a New

question 15

Short Answer

When Procter & Gamble conducts a test market for a new shampoo in Kansas City and St.Louis,this is an example of a(n)____________________ experiment.

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Definitions:

Invention/Innovation

Occurs when existing cultural items are manipulated or modified to produce something new and socially valuable.

Discovery

The act of finding something unknown or unrecognized by others, often leading to new knowledge or understanding.

Cultural Relativism

The principle that an individual human's beliefs and activities should be understood by others in terms of that individual's own culture, rather than judging them by the standards of another culture.

Cultural Adaptation

The process by which individuals or groups adjust and acclimate to cultural differences, including values, norms, and behaviors, in new or changing environments.