What Type of Measurement Is the Following

question 58

Multiple Choice

What type of measurement is the following?
I would like to know your overall opinion of two brands of athletic shoes. They are Nike and New Balance. Overall,which of these two brands -- Nike or New Balance-- do you think is the better one? Or are both the same?
____ Nike is better
____ New Balance is better
____ They are about the same

• A) semantic differential
• B) Thurstone
• C) paired comparison
• D) constant-sum

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Definitions:

Social Barriers

Obstacles that exist within societies which prevent individuals or groups from achieving equal status or access to resources and opportunities.

Primary Labour Market

The segment of the job market that offers high-quality, well-paying jobs with benefits, job security, and opportunities for advancement.

Free Markets

Economic systems in which the prices for goods and services are determined by the open market and consumers, rather than by a central authority.

Regulated Markets

are market systems that are controlled or supervised by governmental or regulatory bodies to ensure fair practices, standards, and competition.