When a Respondent Is Asked to Place Each Shopping Mall

question 7

Multiple Choice

When a respondent is asked to place each shopping mall in a list of four local shopping malls in the order in which she prefers to shop at each mall,this is an example of a ____ task.

• A)rating
• B)ranking
• C)sorting
• D)semantic differential

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Definitions:

Place Utility

The value added to products by having them in a location where they are accessible to potential buyers.

Digital Marketspace

An online environment where goods and services are traded, leveraging digital technologies for advertising, sales, and customer engagement.

Digital

Pertaining to technology that generates, stores, and processes data in terms of two states: positive and non-positive. Digital technology includes the internet, mobile computing, and smart devices.

Traditional Marketplace

A physical space where buyers and sellers gather to exchange goods and services, often characterized by face-to-face transactions.