Which Measure of Attitude Allows Respondents to Rate an Object

question 73

Multiple Choice

Which measure of attitude allows respondents to rate an object by choosing any point along a graphic continuum?

• A) continuous rating scale
• B) point scale
• C) graphic rating scale
• D) line scale

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Definitions:

South African Firm

A company or business entity registered and operating within South Africa, subject to its legal and regulatory framework.

U.S. Firm

A company or business incorporated or conducting significant operations in the United States.

U.S. Dollars

The official currency of the United States, symbolized as $ and also known as USD.

Department Stores

Large retail establishments offering a wide range of products across multiple departments.