The Idea That the First Concept Measured on a Questionnaire

question 39

Multiple Choice

The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents,is known as a(n) :

• A)loaded effect
• B)filter effect
• C)pretest effect
• D)anchoring effect

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Definitions:

Payback Period

The length of time needed to recoup the initial cost of an investment, measuring the time it takes for an investment to become profitable.

Cash Flows

The aggregate quantity of cash and cash-like assets going in and coming out of a firm.

Payback Period

The duration required to recoup the cost of an investment or project.

Cash Inflows

Money received by a company from its various business activities, like sales, investments, and financing.