When the Head of the Marketing Research Department Instructs Field

question 25

Multiple Choice

When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners,10 SUV owners,8 sedan owners,and 4 owners of sports cars,this represents what type of sampling procedure?

• A) systematic sample
• B) quota sample
• C) area sample
• D) multistage sample

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Definitions:

Group Members

Individuals who belong to a specific group, sharing common goals, interests, or characteristics, and often participate in collective activities.

Nocioception

The sensory nervous system's process of encoding and processing harmful, potentially damaging stimuli.

Sense of Pain

The sensation and perception of discomfort or physical distress.

Temperature Changes

Variations in the degree of heat present in a substance or object, often affecting its state or properties.