When the Head of the Marketing Research Department Instructs Field

question 25

Multiple Choice

When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners,10 SUV owners,8 sedan owners,and 4 owners of sports cars,this represents what type of sampling procedure?

• A) systematic sample
• B) quota sample
• C) area sample
• D) multistage sample

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Definitions:

Prepaid Expense

An expense that has been paid in advance and is recorded as an asset until it is actually incurred.