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Coding Using the Rule That a Male Appearing in an Advertisement

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Coding using the rule that a male appearing in an advertisement is coded as "1," a female is "2," a child is "3," and an animal is "4," is an example of class coding.


Definitions:

Social Phobia

An anxiety disorder characterized by a significant fear of social situations where one can be scrutinized or evaluated by others.

Alienation

The state of experiencing disconnection and isolation from others, oneself, or society, often resulting in feelings of powerlessness or estrangement.

Conditions Of Worth

Carl Rogers's concept referring to the standards set by others that an individual feels they must meet in order to be valued or loved.

Incongruence

A psychological state resulting from a discrepancy between a person's self-image and their actual experience or reality, leading to confusion and interior contradiction.

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