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Combining the Data from Adjacent Categories of a Likert-Scale Item

question 14

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Combining the data from adjacent categories of a Likert-scale item is a common form of data transformation.


Definitions:

Value Chain Analysis

A strategic tool used to analyze the activities that create value in a business, from conceptualization to delivery to consumers.

Portfolio Analysis

Involves evaluating the collection of businesses, investments, or financial assets held by an individual or corporation to determine their performance and strategic fit.

Pricing Matrix

A structured plan that outlines different price levels for a product or service based on various factors, such as market demand, competition, and cost of production.

Competitive Advantages

Features or attributes that allow a company to outperform its competitors.

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