The Number of Respondents or Observations (In a Row or Column)used

question 70

Multiple Choice

The number of respondents or observations (in a row or column) used as a basis for computing percentages in a contingency table is referred to as a(n) :

• A)reference point
• B)moderator
• C)statistical base
• D)analytical point

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Definitions:

Subjective Norms

Social pressures perceived by individuals about whether they should engage in a particular behavior.

Behavioral Attitudes

Attitudes reflected through an individual's actions or behaviors, demonstrating their beliefs, feelings, and values in a tangible manner.

Perceived Behavioral Control

An individual's belief about how easy or difficult it will be to perform a particular behavior.

Peripheral Route

A mode of persuasion in the Elaboration Likelihood Model where individuals are influenced by incidental cues, such as the attractiveness of the speaker, rather than the strength of the arguments.