DrHarris Is Describing the Assumptions,rules,and Procedures That Psychologists Use to Gather

question 15

Multiple Choice

Dr.Harris is describing the assumptions,rules,and procedures that psychologists use to gather observations.Dr.Harris is outlining the _____ method.

• A) deductive
• B) psychological
• C) rational
• D) scientific

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Definitions:

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.

Observable Customer Characteristics

Traits or behaviors of consumers that can be directly seen and measured by marketers.

Geographic Variables

Factors related to location that influence consumer behavior, marketing strategies, and business operations.

Behavioral Variables

Factors that influence the actions of individuals or groups, often considered in marketing to understand consumer decision-making processes.