Your Text States That Trappey (1996) Completed a Statistical Summary

question 152

Multiple Choice

Your text states that Trappey (1996) completed a statistical summary of the results of 23 studies on the influence of subliminal advertising. Recall Chapter 2 in your text: What is such a summary called What did Trappey find

• A)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had a dramatic effect on consumer choice.
• B)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had little if any effect on consumer choice.
• C)Such a summary is called a meta-analysis.Trappey found that subliminal advertising had a moderate effect on consumer choice.
• D)Such a summary is called a significance test.Trappey found that subliminal advertising had little if any effect on consumer choice.

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Definitions:

Scientific Observation

The process of gathering data through the senses or with the help of scientific instruments as part of the empirical research.

Participant Observation

A qualitative research method where the researcher immerses themselves in the study environment, observing and participating in the group's activities.

Naturalistic Observation

Naturalistic observation is a research method in which subjects are observed in their natural environment without any intervention by the researcher.

Accurate Picture

A precise or true representation of a situation, phenomenon, or condition based on factual information.