The Differences Between Competing Varieties of Toothpaste Are Small and Consumers

question 35

Multiple Choice

The differences between competing varieties of toothpaste are small and consumers spend little time weighing the available toothpaste options. By contrast, there are sizeable differences between computer operating systems, and people consider the alternatives carefully. Based on this information, which of the following statements is probably the most reasonable with respect to the effectiveness of classical conditioning principles in advertising toothpaste on the one hand, and computer operating systems on the other

• A)Classical conditioning principles would be highly effective in advertising both types of products.
• B)Classical conditioning principles would be not be effective in advertising either type of product.
• C)Classical conditioning principles would be more effective in advertising computer operating systems than in advertising toothpaste.
• D)Classical conditioning principles would be more effective in advertising toothpaste than in advertising computer operating systems.

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Definitions:

Eardrops

A type of medication administered directly into the ear canal to treat or prevent ear conditions such as infections and to soften earwax.

2-Year-Old

A toddler at the age of two, a developmental stage characterized by rapid growth in motor skills, speech, and cognitive abilities.

Pinna

The visible part of the ear that resides outside of the head, responsible for collecting sound waves and directing them into the ear canal.

Lanoxin

A brand name for digoxin, a medication used to treat heart failure and certain types of heart rhythm disorders by increasing heart contraction strength and regulating heart rate.