The Key to Expectancy Theory Is That an Individual's Goals

question 83

Multiple Choice

The key to expectancy theory is that an individual's goals _________.

• A)are not too high
• B)match the goals of fellow workers and superiors
• C)match the rewards provided by the organisation
• D)are not too high and not too low

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Definitions:

Brand Strategy

A long-term plan for the development of a successful brand in order to achieve specific goals.

Short-Term Plan

A strategy or set of objectives intended to be achieved in a short period, often less than a year.

Guerrilla Marketing

An advertising strategy that uses unconventional, low-cost tactics to promote products or services, often aimed at creating a viral or unexpected effect.

Startups

Entrepreneurial ventures that aim to meet a marketplace need by developing or offering an innovative product, process, or service.