Examlex
The key to expectancy theory is that an individual's goals _________.
Brand Strategy
A long-term plan for the development of a successful brand in order to achieve specific goals.
Short-Term Plan
A strategy or set of objectives intended to be achieved in a short period, often less than a year.
Guerrilla Marketing
An advertising strategy that uses unconventional, low-cost tactics to promote products or services, often aimed at creating a viral or unexpected effect.
Startups
Entrepreneurial ventures that aim to meet a marketplace need by developing or offering an innovative product, process, or service.
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