According to Bandura,the Observational Learning Approach

question 24

Multiple Choice

According to Bandura,the observational learning approach:

• A) is a less extreme form of behaviorism than Skinner's.
• B) takes cognitive or thought processes into consideration.
• C) studies normal human subjects in social interaction.
• D) all of these are correct.

---

Definitions:

Captive Audience

An audience that is not free to avoid a message, often used in advertising contexts where consumers cannot easily disregard the advertisement.

Online Friends

Individuals with whom one maintains a friendship over the internet, often through social media platforms, without necessarily having met in person.

Active Consumers

Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.

Influentials

Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.