What Type of Orientation Does a Company Have When It

question 125

Multiple Choice

What type of orientation does a company have when it assumes that customers will resist purchasing products NOT deemed essential and, therefore, the marketing department must overcome this resistance through personal selling and advertising?

• A) production orientation
• B) marketing orientation
• C) sales orientation
• D) relationship orientation

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Definitions:

Nonhuman Primates

Primates, such as monkeys and apes, that are not human but share similar biological and social characteristics with humans.

Reconciliation

The process of repairing relationships and resolving conflicts between individuals or groups, often within the context of political, personal, or social disagreements.

Primates

An order of mammals that includes humans, apes, monkeys, and prosimians, characterized by large brains, opposable thumbs, and complex social behaviors.

Orangutans

A genus of great apes native to Indonesia and Malaysia, known for their intelligence, long arms, and reddish-brown hair.