You Receive a Flyer Urging You to Attend a Rally

question 29

Multiple Choice

You receive a flyer urging you to attend a rally for a local political candidate.You're asked to bring a can of food for the local food bank as the "price of admission." What two types of marketing is this a combination of?

• A) event and person marketing
• B) event and organization marketing
• C) organization and cause marketing
• D) cause and person marketing

Understand the significance of maintaining effort and direction in motivation.

Acknowledge the role of motivation in personal and organizational accomplishments.

Distinguish between hygiene factors and motivators in Herzberg’s two-factor theory.

Identify the relevance of equity and perceived equity or inequity in organizational behavior.

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Definitions:

Demographic

Statistical data relating to the population and the particular groups within it, often used for targeted marketing or policy making.

Behavioural

Relating to the actions or reactions of an individual or group in response to external or internal stimuli.

Psychographic

Relates to the study of personalities, values, opinions, attitudes, interests, and lifestyles of individuals or groups.

Environmental Influence

The impact that surrounding conditions can have on individuals' behavior, decisions, and health.