"Lifetime Value of a Customer" Is the Measure of the Revenues

question 53

True/False

"Lifetime value of a customer" is the measure of the revenues and intangible benefits that a customer brings to an organization over an average lifetime.

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Definitions:

Adoptive Parents

Individuals who legally become the parents of a child who is not biologically their own.

IQ

A measure of a person's intelligence as indicated by an intelligence test, expressed as a score adjusted for the person's age.

Adaptive Behavior

Actions that allow an individual to adjust effectively to changing conditions or to meet physical, social, or intellectual challenges.

Mental Retardation

An outdated and insensitive term for intellectual disability, which is characterized by significant limitations in both intellectual functioning and adaptive behavior.