Match Each Item to the Statement or Sentence Listed Below

question 105

Essay

Match each item to the statement or sentence listed below.
a.utility
b.buzz marketing
c.exchange process
d.seller's market
e.buyer's market
f.marketing myopia
g.social responsibility
h.relationship marketing
i.person marketing
j.place marketing
k.event marketing
l.organization marketing
m.interactive marketing
n.lifetime value of a customer
o.one-to-one marketing
p.strategic alliances
q.not-for-profit
r.ethics
-A(n) _____ occurs when buyers outnumber sellers or product supply.
2.An advertisement for a political party candidate is an example of _____.
3.The want-satisfying power of a product is its _____.
4.results from management's failure to recognize the scope of its business.
5.A(n) _____ occurs when there are more sellers (or products) than buyers.
6.For-profit organizations and not-for-profit organizations often form _____.
7.The _____ occurs when two or more parties exchange something of value.
8.is a customized marketing program designed to build long-term relationships with individual customers.
9.Buyer-seller communications in which the customer controls the amount and type of information received from a marketer is called _____.
10.The promotion of music concerts and movies is referred to as _____.
11.Many not-for-profits utilize _____ in order to influence people to accept their goals or contribute in some way.
12.describes the current era in the history of marketing.
13.An advertisement titled "Discover Ontario" is an example of _____.
14.The _____ equals the revenues and benefits a customer brings to an organization, minus expenses to attract and maintain the relationship.
15.Corporations that voluntarily recycle paper, glass, and electronics practise _____.
16."Word-of-mouth" advertising that has grown in effectiveness with the advent of the Internet is called _____.
17.The Canadian Cancer Society in the private sector and the Ontario Ministry of Small Business and Consumer Services in the public sector are examples of _____.
18.The moral standards of behaviour expected by a society are known as _____.

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Definitions:

Consequences

The outcomes or effects that result from a particular action or set of actions, often used in moral and ethical considerations to evaluate the rightness of actions.

Categorical Imperatives

Fundamental principles in Kantian ethics that dictate how one should act, regardless of personal desires or goals.

Reason and Emotion

The interplay between cognitive processes of logical thinking and the subjective experience of feelings, both influencing human decision-making and behavior.

Ethical Rules

Guidelines established by societies or organizations to dictate what behaviors are considered moral or right.