In the Global Marketplace, Brand Standardization Is the Most Effective

question 91

True/False

In the global marketplace, brand standardization is the most effective way to market products. For example, having a single product name, such as Coke, Toshiba, or BMW, allows a company to create a universal marketing program that can be implemented to attract consumers from all the countries in which it markets.

---

Definitions:

Net Price

The final price after all discounts, rebates, and deductions have been applied, but before taxes and additional fees.

Complement Rate

In finance, it usually refers to the difference between 100% and the given rate of interest, used to calculate discount or markup rates.

Net Price

The final price after any discounts, rebates, or other deductions have been applied.

Complement Method

A technique used in mathematics and computer science to subtract one number from another by complementing one of the numbers and performing addition.