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When Management Shifts Its Focus from Product Orientation to Customer

question 2

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When management shifts its focus from product orientation to customer orientation, future growth is endangered.


Definitions:

Administrative Costs

Expenses related to the general operation of a business, including salaries of executive officers, legal and clerical work, and office supplies.

Maintenance Expenses

Costs incurred to keep an asset in working condition or to maintain its operational efficiency.

Utilities

Services provided to the public, including electricity, gas, water, and sewage services, typically requiring payment.

Generates Revenues

Activities or assets within an organization that contribute to earning income from sales of goods or services.

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