Under the Relationship Marketing Concept, Employees Within a Firm Need

question 208

True/False

Under the relationship marketing concept, employees within a firm need not apply the same high standards of customer satisfaction to internal relationships at they do to external customer relationships.

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Definitions:

Negative Reinforcement

A process in behavior modification where the removal of an unpleasant stimulus strengthens a behavior.

Cumulative Recorder

A device used in behavioral psychology to record the frequency of behavior over time, visually displaying the accumulation of responses.

Response Rate

The frequency or rate at which a specific behavior or action is performed, often measured in psychological experiments or surveys.

Stimulus Generalization

The psychological phenomenon where a response learned from one stimulus is elicited by similar, but distinct, stimuli.