How Can Relationship Marketing Help a Company

question 11

Multiple Choice

How can relationship marketing help a company?

• A) by creating long-term links with individual customers for mutual benefit
• B) by reducing its strategic planning effort since the need for such planning is greatly diminished
• C) by finding more effective media for use in advertising and mass marketing
• D) by cutting through the planning process and moving into tactical plans

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Definitions:

Average Total Cost

The total cost divided by the number of goods produced; it includes all variable and fixed costs.

Average Variable Cost

The total variable cost divided by the quantity of output produced; it varies with production levels.

Average Fixed Cost

The constant expenses associated with production, which remain unaffected by the amount of goods produced, divided by the number of items made.

Average Variable Cost

The total variable cost of production divided by the quantity of output produced.