What Type of Planning Would Preparation of Quarterly and Semi-Annual

question 4

Multiple Choice

What type of planning would preparation of quarterly and semi-annual plans by personnel, such as the general sales manager or advertising director, be classified as?

• A) consumer planning
• B) tactical planning
• C) strategic planning
• D) managerial planning

---

Definitions:

Entrepreneurial Activity

The act of starting new businesses, initiating innovations, and introducing new products or services to the market, often seen as a driver of economic growth.

Import Substitution

A policy aimed at encouraging domestic production of goods that were previously imported.

Labor-intensive Production

A production process that relies more heavily on human labor than on technology or machinery, often characteristic of industries that require skilled workers.

Human Capital Shortages

A situation where there is a lack of adequately skilled or qualified individuals in the workforce to meet the demands of the job market.