Jonathan Is Part of a Team Analyzing Current Demographic Trends

question 13

Multiple Choice

Jonathan is part of a team analyzing current demographic trends. The team will make a recommendation concerning the groups of consumers toward whom the firm should direct its marketing effort. What element of the firm's marketing strategy is Jonathan's team involved in?

• A) target market
• B) distribution
• C) product
• D) promotion

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Definitions:

External Locus of Control

The belief that one's life outcomes are determined by external forces or events beyond their personal control.

Condom

A barrier device commonly used during sexual intercourse to reduce the risk of pregnancy and sexually transmitted infections (STIs).

Internal Locus of Control

The belief that individuals can control their own fate and the outcomes of their actions.

External Locus of Control

A belief system where individuals perceive their successes or failures to be a result of external factors or forces beyond their control.