A Food Chain Has a Promotion Where Each Purchaser of a Large

question 41

Multiple Choice

A food chain has a promotion where each purchaser of a large, rather than a medium-sized beverage, gets a chance to win a prize.Which of the following BEST describes the strategic growth opportunity that is being used?

• A) Product development
• B) Diversification
• C) Market penetration
• D) Market development

Identify the role of substitutes and complementary goods in affecting demand.

Understand the impact of income on demand for normal and inferior goods.

Understand the components and utilization of the BCG portfolio planning model.

Identify specific strategies appropriate for each category (Dogs, Question Marks, Stars, Cash Cows) in the BCG Matrix.

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Definitions:

Mass Unemployment

A significant and widespread condition in which a large percentage of the eligible workforce is unable to find employment.

Deflation

An economic condition characterized by a decrease in the price levels of goods and services.

Investment

The action or process of allocating resources, usually money, with the expectation of generating an income or profit.