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A Company Notices That Its Customers Enjoy the Chicken Burger

question 39

Multiple Choice

A company notices that its customers enjoy the chicken burger with meals but often only purchase fries at mid-day for a snack.A decision is taken to provide a mini-chicken burger for the purpose of snacking to these customers.Which of the following BEST describes the strategic growth opportunity that is being used?


Definitions:

Medication

Drugs or other substances used to treat, prevent, or diagnose illness and improve health.

Financial Assistance

Monetary support provided to individuals or organizations, often aimed at alleviating poverty or facilitating access to services.

User Cost

The expense of utilizing a good or service, including opportunity costs and depreciation.

Slippery Slope

A logical fallacy that argues a relatively small first step leads to a chain of related events culminating in some significant effect, often used as a form of argument to caution against a course of action.

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