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The elements in Porter's Five Forces model include the possibility of new rivals, possible product substitutions, bargaining powers of buyer and of suppliers, and rivalry between competitors.
Projection
Psychological defense mechanism in which unacceptable or threatening impulses or feelings are seen as originating with someone else, usually the target of the impulses or feelings.
Defense Mechanism
Psychological strategies brought into play by individuals, groups, or even nations to cope with reality and to maintain self-image.
Infidelity
Refers to the act of being unfaithful or violating a commitment or trust in a romantic relationship.
Rationalization
Psychological defense mechanism in which a person invents acceptable excuses for unacceptable behavior.
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