As Part of the Communication Link Between Buyers and Sellers

question 102

True/False

As part of the communication link between buyers and sellers, organizations may communicate promotional messages directly through salespeople or indirectly using advertisements and sales promotions.

---

Definitions:

Values

Core beliefs or principles that guide and motivate attitudes and actions in individuals and organizations.

Socialization

The process by which individuals acquire the knowledge, skills, and behaviors that are necessary for functioning within a society or organization.

Pre-employment

Pertaining to processes or assessments that occur before an individual officially becomes an employee.

Psychological Contract

An unwritten agreement that sets out mutual expectations between employees and employers, including informal arrangements, perceived promises, and obligations.