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During what period does consumer spending reach its lowest level?
Psychological Sex Differences
Refers to the distinctions in behavior, cognition, and emotional processing that are typically observed between males and females, often rooted in biological, environmental, and social influences.
Gender Role
The set of societal norms dictating what types of behaviors are considered appropriate based on perceived or assigned gender.
Expectations
Beliefs about the way events, actions, or behaviors are likely to turn out in the future or how individuals should behave in certain situations.
Gender Typing
Acquisition of a traditional masculine or feminine role.
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