Carmen Is a Marketer for a Global Consumer Products Company

question 61

Multiple Choice

Carmen is a marketer for a global consumer products company.She is working on a promotional campaign designed for a foreign market and is ensuring the promotional campaign is clearly understood by the nation's consumers and doesn't inadvertently offend anyone.What type of environment in the country is Carmen being influenced by?

• A) its socio-cultural environment
• B) its political-legal environment
• C) its competitive environment
• D) its economic environment

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Definitions:

Cross-Categorization

The classification of individuals into multiple overlapping categories or groups based on their characteristics or attributes, which can reduce the effects of stereotyping and prejudice.

Postcategorization

The process or practice of reevaluating and possibly redefining categorizations, often in the context of social identities or classifications.

Precategorization

The early or initial process of classifying or sorting objects, ideas, or information into categories, often before more detailed analysis.

Robbers Cave

A landmark social psychology experiment by Muzafer Sherif that illustrated how intergroup conflict can arise from competition for resources and how it can be overcome by working towards shared goals.