Which of the Following Is a Characteristic of the Evaluative

question 59

Multiple Choice

Which of the following is a characteristic of the evaluative criteria used by consumers in the decision-making process?

• A) It is set aside if the consumer finds a better means of making the purchase decision.
• B) It identifies alternative brands for consideration and possible purchase.
• C) It occurs during the first stage of the decision process.
• D) It includes objective facts or subjective opinions about the alternatives.

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Definitions:

Corporate Customers

Businesses or organizations that purchase goods or services for use in their operations, as opposed to individual consumers.

Stalling Objection

A type of sales objection where the customer postpones a purchase decision, often requiring additional persuasion or information.

Decision

The conclusion or resolution reached after consideration, often relating to choices in life, business, or the purchasing process.