Which of the Following Is a Characteristic of the Evaluative

question 59

Multiple Choice

Which of the following is a characteristic of the evaluative criteria used by consumers in the decision-making process?

• A) It is set aside if the consumer finds a better means of making the purchase decision.
• B) It identifies alternative brands for consideration and possible purchase.
• C) It occurs during the first stage of the decision process.
• D) It includes objective facts or subjective opinions about the alternatives.

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Definitions:

Passionate Love

An intense form of love characterized by feelings of attraction, romance, and sexual desire.

Companionate Love

A form of love characterized by deep affection, attachment, and commitment, usually found in long-term relationships where passion has given way to stronger emotional bonds.

Relationship

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the message's content.