Brand Loyalty Is Valued by Marketers as It Not Only

question 127

True/False

Brand loyalty is valued by marketers as it not only keeps consumers purchasing the product, but also acts as a buffer against competitive messages getting to the consumer.

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Definitions:

Middlemen

People who buy and sell goods or services or arrange trades. A middleman reduces transaction costs.

Transaction Costs

Expenses incurred when buying or selling goods and services, which can include fees, taxes, and other charges.

Internet

A global network connecting millions of computers, enabling the exchange of data, news, and opinions.

Transaction Costs

The expenses incurred when buying or selling goods or services, beyond the price of the goods.