Marketers Have Two Ways of Convincing Consumers to Adopt Favourable

question 226

True/False

Marketers have two ways of convincing consumers to adopt favourable attitudes toward their products: attempting to change the attitudes of consumers, or changing the product to appeal to existing attitudes.

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Definitions:

Fourth Graders

Typically refers to students in the fourth grade of elementary school, usually aged between 9 and 10 years old in most education systems.

Large Improvement

A significant positive change or progress in a condition, situation, or in the performance of someone or something.

Maturation Effects

Changes or developments in participants that occur over time naturally, rather than as a result of experimental treatment.

One-group Pretest-posttest Design

An experimental design where a single group is tested before and after an intervention, without the use of a control group.