Marketers Can Expand an Evoked Set by Demonstrating How a Product's

question 2

True/False

Marketers can expand an evoked set by demonstrating how a product's benefits meet the consumer evaluative criteria.

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Definitions:

Avoidant-Fearful

A subtype of avoidant personality disorder characterized by a pervasive pattern of social inhibition, feelings of inadequacy, and hypersensitivity to negative evaluation.

Avoidant-Dismissing

A style of attachment characterized by a self-reliant attitude and a tendency to minimize the importance of close relationships.

Emotional Distance

A state in which people emotionally withdraw or isolate themselves from others, typically as a protective measure.

Preoccupation

The state of being absorbed with or engrossed in a particular thought, activity, or concern, often to the exclusion of other considerations.