Define Consumer Behaviour

question 140

Essay

Define consumer behaviour. Discuss the Lewin model and how it has been adapted for consumer behaviour.

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Definitions:

Behavior Modification Programs

A form of therapy that uses reinforcement or punishment to alter behavior, based on the principles of operant conditioning.

Unconscious Motivating Forces

The underlying, often unrecognized drives originating in the unconscious mind that influence an individual's actions and feelings.

Personality Theorists

Researchers or theorists who study individual differences in characteristic patterns of thinking, feeling, and behaving.

Skinner's Research

B.F. Skinner's research focused on operant conditioning, demonstrating how behavior is influenced by its consequences, leading to an increased or decreased likelihood of that behavior occurring in the future.