Define Cognitive Dissonance

question 83

Essay

Define cognitive dissonance. How can marketers manage a consumer's cognitive dissonance?

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Definitions:

Philip Morris

An American multinational cigarette and tobacco manufacturing company, known for its Marlboro brand.

Horizontal Integration

An approach in which a business merges, acquires, or absorbs another business within the same sector at an identical production phase.

Productive Integration

refers to the effective assimilation and utilization of resources, systems, or workers within an organization or economy to maximize productivity.

Sourcing

The process of finding and selecting suppliers or sources from which goods and services are obtained.