Zardo Inc Divides Its Customers into the Following Categories: Small Business

question 46

Multiple Choice

Zardo Inc. divides its customers into the following categories: small business, large business, government, and not-for-profit institutions. Which type of segmentation is Zardo practising?

• A) end use
• B) customer type
• C) demographic
• D) purchase category

---

Definitions:

Editing Software

Computer programs used to modify digital content, such as text, images, or video.

Postproduction Process

The phase in film, video, or audio production that occurs after shooting or recording, involving editing, visual effects, and sound design.

B-roll Clip Footage

B-roll clip footage refers to supplemental video material that is intercut with the main shot in film and television production to add visual interest or context.

Framing

The way information is presented to the audience, which can influence perception and understanding.