Examlex
When planning product and/or promotion strategies for other countries, marketers can choose from among three strategies called straight extension, product adaptation, and promotion adaptation.
CVP
Cost Volume Profit analysis, a financial model that helps companies understand how changes in costs and sales volume affect profits.
Diversified Market
Two or more customer segments with different needs and problems that bear no relationship to each other.
Customer Segments
Distinct groups of people who share similar needs or characteristics targeted by a business's products or services.
Segmented Market
A market divided into groups according to customers’ different needs and problems.
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