Phil Is Using Data Collected and Published by a Trade

question 75

Multiple Choice

Phil is using data collected and published by a trade association in his marketing research study.What kind of data is Phil using?

• A) secondary data
• B) primary data
• C) soft data
• D) hard data

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Definitions:

Land Improvements

Enhancements made to a plot of land to increase its value or usability, such as landscaping, fencing, and paving.

Intangible Assets

Non-physical assets held by a company that can produce economic benefits, such as patents, trademarks, copyrights, and goodwill.

Copyrights

Legal rights granted to an author, artist, or creator for the protection of their original works, preventing unauthorized reproduction.

Goodwill

An intangible asset that arises when a company acquires another company for a price higher than the fair value of its net identifiable assets.