What Kind of Data Is Information Collected for the First

question 61

Multiple Choice

What kind of data is information collected for the first time, specifically for a marketing research study?

• A) secondary data
• B) primary data
• C) soft data
• D) experimental data

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Definitions:

Price Management

The strategic process of setting, adapting, and potentially negotiating prices of products or services to achieve financial goals.

Services

Offerings, advantages, or pleasures provided for purchase that are fundamentally non-material and do not lead to acquiring ownership of any item.

Future Services

Anticipated or planned services intended to be introduced or enhanced in the future to meet emerging customer needs.

Key Elements

Fundamental components or factors that are essential for the success or functioning of something.