Phil Is Using Data Collected and Published by a Trade

question 75

Multiple Choice

Phil is using data collected and published by a trade association in his marketing research study.What kind of data is Phil using?

• A) secondary data
• B) primary data
• C) soft data
• D) hard data

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Definitions:

Christmas

A holiday celebrated on December 25 that commemorates the birth of Jesus Christ and is marked by traditions of gift-giving, decorations, and festive meals.

Assumptive Close

A sales technique where the salesperson assumes that the customer has already decided to purchase and moves directly to the closing stage.

Closing Sales

The process of making a sale final, where the salesperson successfully convinces the customer to make a purchase.

Successful Sales Call

A sales interaction that effectively meets or exceeds its objectives, such as establishing rapport, identifying needs, or making a sale.