What Method Was Developed by Social Anthropologists in Which Customers

question 182

Multiple Choice

What method was developed by social anthropologists in which customers are observed in their natural setting and their behaviour is interpreted based on social and cultural characteristics?

• A) controlled experiment
• B) mall intercept surveys
• C) exploratory research
• D) interpretive research

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Definitions:

Taylor

Refers to Frederick W. Taylor, known for his work in developing the principles of scientific management to improve industrial efficiency.

Human Psychology

The scientific study of the mind and behavior, covering various aspects of conscious and unconscious experience as well as thought processes.

Emphasis

Special importance, value, or prominence given to something.

Diversity

The inclusion of individuals from different backgrounds, cultures, ethnicities, genders, sexual orientations, and beliefs in a group or organization.