When Might Market Researchers Employ the Survey Method

question 284

Multiple Choice

When might market researchers employ the survey method?

• A) when it is necessary to obtain exact demographic information
• B) when it is not necessary to establish contact or involvement with the respondent
• C) when it is more cost-effective than secondary data collection
• D) when it is coupled with observation to create a "complete" research technique

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Definitions:

Employer's Refusal

Situations where an employer declines certain requests or demands from employees or unions, which may lead to disputes.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature in the workplace.

Workplace Behavior

The conduct, actions, and attitudes of individuals within an organizational setting that influence the work environment's culture and productivity.

Title VII

Part of the Civil Rights Act of 1964 prohibiting employment discrimination based on race, color, religion, sex, or national origin.