Subway Introduces a New Line of Vegetarian Sandwiches in 20

question 166

Multiple Choice

Subway introduces a new line of vegetarian sandwiches in 20 locations in Southern Ontario for a six-month period. If the product and promotional efforts behind it are successful, the company may launch the sandwiches nationwide. What type of research is being conducted to determine potential success?

• A) test-marketing
• B) exploratory research
• C) random sampling
• D) focus groups

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Definitions:

Restaurants

Businesses that prepare and serve food and drinks to customers in exchange for money, either paid before the meal, after the meal, or with an open account.

Sigma Level

A measure of process capability that indicates how many standard deviations a process is from the mean before encountering a defect.

Defects

Imperfections or flaws in a product that can affect its functionality, appearance, or safety.

Productivity

The measure of efficiency with which goods and services are produced, often quantified as the ratio of output to inputs in a production process.