Examlex
What is a Marketing Decision Support System (MDSS)? How does it take a Marketing Information System MIS one step further?
George Kingsley Zipf
was an American linguist and philologist who is best known for Zipf's law, which suggests that in any given language, the frequency of any word is inversely proportional to its rank in the frequency table.
Linguist
A specialist in the study of language and its structure, including the study of grammar, syntax, phonetics, and semantics.
Brand Loyal
The tendency of consumers to consistently purchase products or services from the same brand over time, often due to satisfaction, perceived value, or emotional connection.
Inertia
A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.
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