Concerning Market Segmentation, Which of the Following Statements Is NOT

question 79

Multiple Choice

Concerning market segmentation, which of the following statements is NOT correct?

• A) Only for-profit organizations practice market segmentation.
• B) Firms that practice market segmentation don't necessarily change their products to meet the needs of different market segments.
• C) There are too many variables to attract all customers using the same marketing mix.
• D) Market segmentation attempts to divide the total market into smaller groups.

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Definitions:

Individualistic Cultures

Cultures that emphasize the goals, needs, and views of the individual over those of the group.

Authority Ranking

A form of social hierarchy where individuals are ranked in a linear order, with each person's status determined by their position in the hierarchy.

Equality Matching

A type of social relation and fairness concept where individuals expect to receive benefits proportional to what they contribute.

Community Sharing

A form of social organization where members of a group share resources and responsibilities collectively, often emphasizing mutual aid and support.